Tuesday, July 24, 2012

SEO Bay Area: Bludgeoning the Search Engines

These days, it’s not difficult to find a SEO Bay Area firm. It is, however, difficult finding one that delivers as promised. Not every SEO firm does. Search engine optimization isn’t easy. If it was, everyone with a website and a little time on their hands would be rich. Unfortunately, that’s not the case. It takes a great deal of skill, effort and knowledge to best the search engines and very few people or firms know how. It is, therefore, very important to pre-qualify SEO Bay Area firms. They need to be proven, reliable and affordable. A quality company can make a big impact on a company’s bottom line. By targeting the right keywords and getting high rankings for them, an entrepreneur or business can generate leads and if their offer is good and the correct market has been targeted, they can expect increased sales and subsequently, revenues.

It is extremely important that the web owner obtaining SEO services has expectations which match the capabilities of the SEO firm they decide to hire. A web owner seeking such services may be expecting to have their website ranked well for super competitive keywords. While this may or may not be possible, it is important to determine upfront whether or not it’s likely. Being clear about what is expected and what can be delivered is crucial. This type of discussion should happen early in the process so that there aren’t any misunderstandings. Putting things in writing is a necessity. It protects both parties.

Search engine traffic is coveted amongst marketers and with good reasons. It is laser targeted when the right keywords are chosen. Another perk is the price. It’s free except for the cost of getting the site ranked by a SEO Bay Area firm.   This differs from other forms of internet traffic, many which require payment, for instance, pay-per-click marketing.  Pay-per-click advertising, while potentially effective, can be very expensive. 

When a site is ranked high for a keyword, anytime a person types in that keyword, the website will show up in the search engines. Web users typically check the first 2-3 pages of results. If they don’t find what they are looking for on these pages, most assume that it can’t be found using that particular keyword and they try another one. This is why it is so important to get one’s website on the first 2 to 3 pages of results. These typically receive the most traffic and subsequently, sales. Getting ranked high for quality keywords can result in exactly that, money. Again, the quality of the offer, in addition to the web page design will play a big role in determining whether a particular SEO campaign succeeds or fails.

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