Vine and Its Use in Internet Marketing

If making meaningful marketing maxims in 140 characters or less is easy – or even manageable – then chances are you use Twitter for your social media marketing in Fremont or other area. Some prefer to promote their product or service in a more visual manner. For these people, Twitter has created Vine – an app for video sharing that allows videos of up to six seconds long.
If six seconds sounds like an incredibly short amount of time, well, it is. Still, it might be a surprise to discover just how much information can be included in a six-second video. When deciding whether to include a Vine account in your social media marketing campaign, consider how it can help and how to best use it.
Try describing your product or service. Take a video of the attempt and look for ways to make it fill the time allotted without going over. Does something need to be left out? Should some other information be added? Does the summary include all the information that a potential client needs to know? Can the product be demonstrated instead? It could be fun to make an instructional video instead of simply informational.
Be creative. While six seconds is pretty short, so is 140 characters, but that can be made to work for you, and so can this. Get the most computer-literate people in the company to make suggestions on how to promote the product or service in the time allowed. They might surprise everyone with their genius.
Consider a video coupon. Let followers know that if they watch the video, they will be able to claim a discount using a phrase or code that is given in the video.
Facebook took over Instagram, which had been usable by Twitter users but now is exclusive to Facebook users only. Vine could fill the gap Twitter users no longer have available to them. Mini-videos could be a fun alternative and, when done right, an excellent tool for internet marketing through social media.
Check into doing candid interviews. Employees can help with this one, if they are willing. Use smartphones to record random people’s reaction to the company’s products or services. The testimonials can be enlightening and useful. If the company decides to use the videos online, it is important to get written permission from those in the video before posting it.
The sooner your company becomes involved in Vine, the more you will be ahead of the competition. There are over 140 million Twitter users. Vine is a new thing and will put any company using it ahead of the pack.
Do not be afraid to branch out into new technology. Play with it, learn from it, and use it. Encourage employees to use it (within reasonable parameters, when it affects the company). It can be an invaluable part of social media marketing in Fremont.

Internet Marketing with Instagram

It can be difficult, sometimes, to keep up with the changes in internet marketing and social media marketing in the Bay Area.  It takes time to learn how to get good results. There are a lot of options available in social media, one of which is Instagram. Instagram was started in 2010 by Kevin Systrom and Mike Krieger, who developed it and launched it in San Francisco.
Instagram was made for photo sharing but combines that with social networking. Facebook bought it out in early 2012, and that expanded its user base to over 80 million worldwide. It started out supporting only Apple products (iPhone, iPad, iPod Touch), but now is available on Android 2.2 and newer. As a photo app, it is among the most popular of its kind. How can this be used for marketing?
Plan to fit Instagram into your marketing strategy. Even though it seems to be wildly popular, remember that it is not wise to put all your effort into one platform. Use it as a part of an overall strategy, and not as the whole strategy. Traditional marketing, as well as search engines and social media, need to be part of the strategy as well. Link it with pages on Facebook, Pinterest, and Tumblr for greater exposure.
Get employees involved. Have them link to company pages, follow the company and add photos (with clear guidelines for acceptability). This will help the company appear more user-friendly and accessible to the general public.
Use hashtags. Already established hashtags can be used but consider creating new ones, especially using the company name or brand. Be sure to also monitor them. If hashtags are a new idea to the company, more information is available from Bay Area Online Marketing or other internet marketing companies.
A mobile catalog can give users a list of company products or services. Instagram is an excellent resource for this sort of sharing. Display creatively, encouraging users to enjoy the photos and hopefully share them.
If the company is a manufacturer, get photos of the process, as well as the finished product. This can increase interest in both viewing and sharing. Perhaps consumers can be encouraged to upload photos of them with the product or how they use the products (encourage them to use hashtags with the company name on their photos). Use some customer photos on the company feed occasionally; people will often share the company feed with their friends if their own photos appear there.
The key to using Instagram for social media marketing in the Bay Area or anywhere is to be creative. Do not be afraid to ask questions of experts in online marketing to learn more about how companies can benefit from social media – including Instagram – for marketing.

Social Media Optimization with Videos for Local Bay Area Businesses

Social media optimization (SMO) has become more important for online marketing in the last year or so because of how popular social networking sites have become. Nearly anyone who accesses the internet has at least one social media account. One aspect of SMO that has increased in popularity is videos for local businesses in the Bay Area.  Businesses that are interested in internet marketing are concentrating on SMO and seeing results. Because you can do so much with local business videos and social media, it simply makes sense to use what is available.

You may be wondering why social media optimization is “it” and how to use it to your advantage. Perhaps the reason SMO is so popular is that every website wants to reach the top of the Google search engine pages and Google has begun including traffic generated through social media in their algorithms. Facebook, Twitter and other social media outlets are making it possible for a page to be indexed in minutes where it used to take days, weeks or longer to receive the same number of links back to a website. Search engines recognize how powerful the medium is and have adjusted their algorithms accordingly.

Bay area businesses may wonder how they can use video content and SMO to increase website traffic, and ultimately, affect their profits. Think about the following strategies and determine which ones appeal to you most:

·         Video content conveys so much more than an email or newsletter. Those watching your video will see your excitement but it may not come through in writing. When produced properly, the people watching it will catch your enthusiasm. They will be more likely to share your video with others with whom they network. A video goes “viral” when one person shares it with their network, who shares it with others still.

·         Some people do not want to read a long landing page. They would rather watch someone explain or demonstrate a product, so having a video on your website might actually bring more people to it. Once visitors arrive, it is important to provide other content (audio files, articles or other videos) which will keep their attention. It also helps if the additional content solves a problem they may have. The more value your visitors get from your videos, the more they will be likely to share the link to your videos with others.

·         Video titles and descriptions are important for getting links back to your website. Links back to a business website are important for internet marketing and search engine ranking. When you place links in the titles and descriptions, you are using search engine optimization techniques that will create a link back to your website each time someone clicks to watch your video.

·         You may want to provide a transcript of your video content, depending upon what the video was about and being able to read it would be advantageous. Placing an audio file of the video on your website might also be a good idea. This provides visitors with several ways to share what you have to say. Keep this option in mind the next time you produce a video because audio and transcripts are necessary for all videos.

·         Make sure you distribute video content you create to social networking sites. Start a YouTube channel; add your video to Vimeo or one of the other video sharing sites. Then, be sure to link your videos with Facebook or write a Tweet about it. Before you know it, with the wonders and connectivity of social networking, millions of people could soon see your video.

·         Adding a blog post to your business blog is another way to share your video content. Be sure to include a link to the video as well as embedding the video in the post.

It is possible to get your video in front of hundreds, thousands and potentially millions of people if you understand the power of social media optimization with videos for local Bay Area businesses. Each time someone shares or watches your video, it can influence how well your website fares in search engine rankings. When combined, the potential benefits afforded by SMO and videos are hard to deny.