Social
media optimization (SMO) has become more important for online marketing in
the last year or so because of how popular social networking sites have become.
Nearly anyone who accesses the internet has at least one social media account.
One aspect of SMO that has increased in popularity is videos for local
businesses in the Bay Area. Businesses
that are interested in internet marketing are concentrating on SMO and seeing
results. Because you can do so much with local business videos and social
media, it simply makes sense to use what is available.
You may be wondering why social media optimization is
“it” and how to use it to your advantage. Perhaps the reason SMO is so popular
is that every website wants to reach the top of the Google search engine pages
and Google has begun including traffic generated through social media in their
algorithms. Facebook, Twitter and other social media outlets are making it
possible for a page to be indexed in minutes where it used to take days, weeks
or longer to receive the same number of links back to a website. Search engines
recognize how powerful the medium is and have adjusted their algorithms
accordingly.
Bay area businesses may wonder how they can use video
content and SMO to increase website traffic, and ultimately, affect their
profits. Think about the following strategies and determine which ones appeal
to you most:
·
Video content conveys so much more than an email
or newsletter. Those watching your video will see your excitement but it may
not come through in writing. When produced properly, the people watching it
will catch your enthusiasm. They will be more likely to share your video with
others with whom they network. A video goes “viral” when one person shares it
with their network, who shares it with others still.
·
Some people do not want to read a long landing
page. They would rather watch someone explain or demonstrate a product, so
having a video on your website might actually bring more people to it. Once
visitors arrive, it is important to provide other content (audio files,
articles or other videos) which will keep their attention. It also helps if the
additional content solves a problem they may have. The more value your visitors
get from your videos, the more they will be likely to share the link to your
videos with others.
·
Video titles and descriptions are important for
getting links back to your website. Links back to a business website are
important for internet marketing and search engine ranking. When you place
links in the titles and descriptions, you are using search
engine optimization techniques that will create a link back to your website
each time someone clicks to watch your video.
·
You may want to provide a transcript of your
video content, depending upon what the video was about and being able to read
it would be advantageous. Placing an audio file of the video on your website
might also be a good idea. This provides visitors with several ways to share
what you have to say. Keep this option in mind the next time you produce a
video because audio and transcripts are necessary for all videos.
·
Make sure you distribute video content you
create to social networking sites. Start a YouTube channel; add your video to
Vimeo or one of the other video sharing sites. Then, be sure to link your
videos with Facebook or write a Tweet about it. Before you know it, with the
wonders and connectivity of social networking, millions of people could soon
see your video.
·
Adding a blog post to your business blog is
another way to share your video content. Be sure to include a link to the video
as well as embedding the video in the post.
It is possible to get your video in front of hundreds,
thousands and potentially millions of people if you understand the power of
social media optimization with videos for local Bay Area businesses. Each time
someone shares or watches your video, it can influence how well your website
fares in search engine rankings. When combined, the potential benefits afforded
by SMO and videos are hard to deny.
